Need to spread the word about your nonprofit or an upcoming event? Flyers and brochures are both fantastic options but knowing when to use each can make all the difference. Flyers are quick and easy: one sheet, to the point, and perfect for grabbing attention in a snap. Brochures, on the other hand, give you room to unfold your story with panels full of details.
So, when’s the right time for a flyer? When does a brochure make more sense? And are there times to use both? (Hint: absolutely!) Let’s break it down and find the best fit for your message.
Benefits of Flyers:
Flyers are a budget-friendly way to get your nonprofit’s message out there and create some buzz. They’re simple since they’re printed on one or both sides of a sheet of paper and designed to grab attention, even from people who might not know about your nonprofit yet! These colorful, eye-catching pieces usually feature just a bit of text to give a snapshot of what you’re promoting. For those wanting more details, they can scan QR codes on your flyer or head to your website or social media. You can hand them out on street corners, post them in store windows, or pass them off to volunteers to share with family, friends, and local businesses.
Benefits of Brochures:
Brochures are like your nonprofit’s mini-storybook, giving a deeper dive into your mission and work through thoughtful design and content. Unlike flyers, which are more of a quick hit, brochures offer more space for details. These classic tri-fold or bi-fold pieces of paper are perfect for sharing more in-depth information, whether it’s about your nonprofit’s upcoming gala or an advocacy campaign you're working to tell people about.
Brochures aren’t about getting immediate action, they’re about sparking deeper interest and providing the full picture. With their comprehensive content, brochures are designed to be taken home and explored at leisure. Think of them as the go-to resource for those looking to learn more. Whether placed in community centers and libraries or handed out at donor meetings and events, brochures give people a chance to engage with your nonprofit’s story at their own pace.
While both flyers and brochures can help promote the same events or features of your nonprofit, they each do it in their own unique way.
Example #1 Promoting Events or Services
Flyers are often the go-to for promoting events or fundraisers. They're perfect for catching the eye of both those who already know your nonprofit and those who may be unfamiliar with what you do. With bold colors and big text, a well-designed flyer is a quick way to spread the word. They’re turnout machines: you can pass them out on the street, put them in windows, and leave them at venues– anywhere people are! For example, a community center could use a flyer to advertise a summer camp, offering a brief overview of the camp and how to sign up.
On the flip side, brochures give you more room to provide the full picture. If that same community center wants to offer more details about their summer camp like which activities will be offered and a description of what each activity will entail they can use brochure. Brochures allow for in-depth information and can be displayed at high-traffic spots like libraries or handed out at events.
Example #2 Inspiring Community Engagement
Flyers are perfect for encouraging action, whether you're looking for volunteers or donations. Think of them as a call to action in print form. If you’re hosting a blood drive, a flyer can quickly share the who, what, when, and where, making it easy for people to show up and donate. Or, if you’re gearing up for a major fundraising push, a flyer can let folks know how much you need and when you need it by.
Brochures aren’t about quick action—they’re all about providing answers and giving potential donors or volunteers a clear picture of what getting involved means. For example, if you’re recruiting blood donors, a brochure can highlight why donating matters, share inspiring stories, and walk readers through the process step by step. If you’re looking for volunteers, it’s a great way to outline what they can expect—time commitments, responsibilities, and the rewards of making a difference!
Example #3 Spread the Word About Your Nonprofit and Your Mission
Flyers are a great way to share the scoop on your nonprofit and what you stand for. Need to boost brand awareness or bring in new supporters? Flyers can handle that! Think of them as mini-infographics that showcase the highlights of your mission, the impact you’re making, and how people can get involved. Whether it’s promoting an upcoming fundraiser or just spreading the word about your work, flyers get your message out quickly and in style.
Ready to share more about your nonprofit’s story? Brochures are the way to go. Whether you’re at a conference, a networking event, or just connecting with your community, brochures give you the space to show who you are, what you’re doing, and how others can get involved. They’re perfect for highlighting your programs, initiatives, and impact—all while inspiring people to join your mission and make a difference!
Flyers and brochures are two unique ways to connect people with your nonprofit, each with its own style! Flyers are all about grabbing attention fast and spreading the word quickly. Brochures, on the other hand, take their time, giving readers a deeper look into your mission. Whether you need quick impact or a detailed story, both are powerful tools to bring people closer to your cause!
Need a Little Help Getting Started?
When you’re ready to create a flyer, brochure (or both!), don’t stress about starting from scratch. Here at MissionPrint, we have dozens of templates to help jumpstart the design process. With a few clicks, you can create high-quality, eye-catching materials that show off your nonprofit in the best light. And don’t forget—there’s more than just flyers and brochures! We offer plenty of other print options such as newsletters or postcards. Create an account today and start designing your perfect nonprofit print materials.
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